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Maiden to Mother - The Rite of Passage into Feminine Power

Oct 17, 2025

When a woman is pregnant the first time she stands on the threshold between who she has been and who she is becoming.
Between the Maiden and the Mother.

Birth is the moment the Maiden must dissolve and the Mother must be rise.

This transition is not only biological, it is emotional, spiritual, cultural and deeply archetypal.

It asks a woman to die to the old self, to release the illusion of control, and to trust the primal intelligence that lives within her bones, her blood, her womb.

 

Remembering What Birth Truly Is

Birth is designed to Show Woman her Power. 

It's a ceremony, a weaving between worlds, where the veil is thin and she meets all her fears and is pushed to her limits.

In this sacred act, a woman not only brings forth new life, but she is births her new self.

As the Mother.

But in our modern world, we have largely forgotten this truth.

We have medicalized the mystery.

We have replaced ceremony with clinical routine and procedures.

And in doing so, many women...

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The Placenta - The Tree of Life, The First Mother, a Twin or Guardian Angel?

Oct 10, 2025

They say a Beloved Child has Many Names & the Placenta has been Revered & Honored throughout the Ages.

An organ created for the sole purpose of nurturing and protecting the baby. This blog post is here to honor and bring focus to this most Sacred Organ.

 

For nine months, it nourishes, protects, and sustains life.
It is the first altar, where mother and baby meet in the quiet intimacy of the womb.
And yet, in modern birth culture, it is treated as medical waste.

Thrown away.
Discarded.
Forgotten.

 

But in many cultures, past and present, the placenta has always been honored as the Tree of Life, a bridge between earth and heaven, between ancestors and descendants, between the seen and unseen.

 

I'm here to remind you of this...

... if you have forgotten.

  

The First Mother

The placenta teaches us the blueprint of mothering.

She Exists Only for the Baby.

Selfless giving, the constant nourishment & the sacred protection.

In her form, we can see the patterns of nature itse...

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From Dreaming of Home Birthing Herself to Supporting Other Mothers

Sep 26, 2025

Falling in Love with Birth Through My Own Journey

- Marjus Story

I fell in love with birth while preparing for my third baby, who I knew would finally be born at home.

With my first child, I had already said: “It doesn’t matter if she is born accidentally at home, maybe in the shower.” Deep down, I was dreaming about a home birth, but I didn’t realize that you could actually plan one.

In Finland, home birth is still very rare.

After giving birth beautifully at home, something shifted inside me.

A fire was lit, and I felt called to support other mothers who dream of birthing at home too.

Creating “I Trust My Birth – A coaching program”

This calling inspired me to create “I Trust My Birth”, an 8-week live coaching program.

In this program, I weave together my knowledge from both transformative coaching and the birth world, focusing on nervous system work and holding space for the deep transformation that pregnancy brings.

Each program has been a powerful reminder of the stren...

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From Midwife in the System to Birth Keeper & Business Woman in My Own Way

Sep 19, 2025
 

From Midwife in the System to Birth Keeper & Business Woman in My Own Way

- Emma's Story


When I look back over my own journey, I can see how each chapter of my life, first in nursing, home educating my five children, and as a midwife inside the system, was quietly preparing me for the work I do now.

Almost three decades in mainstream healthcare gave me flexibility when my children were young, but it never truly aligned with my deeper purpose: walking alongside women through the sacred rite of passage that is birth.

When the system finally asked too much of me, I chose to step away.

My years as a midwife inside the maternity system left me with both skills and scars.

I supported countless home births, often quietly, while working within structures that didn’t honour women’s innate wisdom.

Stepping away was necessary, but it was also terrifying, and I felt lost wondering how I could continue this work without the safety net of a job or the familiarity of the system?

I knew I want...

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Starting a Doula Business as a Mother of Two

Sep 12, 2025
 

Becoming a Sacred Birth Worker to Having a Home Birth of My Dreams & Becoming a Birth Biz Woman on My Own Terms

- Nix's Birth Business Journey

Where do I even begin?

The last ten years have been a huge journey of transformation for me.

I left a marriage that no longer served me and slowly began the process of coming back home to myself.

My background—believe it or not—is in finance.

I trained as a chartered accountant and spent years working in that industry.

But the whole time, there was this little voice inside me saying, “This isn’t what you’re meant to be doing.”

That voice grew louder until I couldn’t ignore it.

I followed the call into yoga teacher training, then pregnancy yoga training, and finally, during my second pregnancy, I realised where my true passion and purpose lay: supporting women in the birth space.

That’s when I found Anna.

I joined her The Natural Birth Course and became obsessed with The Natural Birth Podcast.

While pregnant, I also signed up for The...

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"How my Passion for Birth Became my Business" Fincha's Story

Sep 05, 2025
 

This month I'm inviting my Birth Business Student's to take over my Blog & share their Business Journey to inspire You on Your Business Endeavours!

Starting with Fincha Carter!

 

Fincha's Journey to Starting Her Birth Business 

My name is Fincha Carter, and I am a sacred birth doula and sound healer living in the south of Sweden with my family.

I see pregnancy and birth as a portal – a threshold into motherhood and into meeting yourself on a deeper level.

That’s how it all began for me.

When I was expecting my first child, it felt as if a small universe was growing inside me.

While I was creating new life, I was also carrying questions that had been quietly resting within me for years:

Who am I when I truly listen to my inner voice?
What am I really longing for?
What is my soul calling?

 

How I Knew Birth Work was my Calling

I had a deep trust in my body and a clear vision of how I wanted to give birth.

But when I shared my wishes within the healthcare system, I didn’t fe...

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The #1 Reason Birth Workers Burn Out and Quit (And How to Burnout-Proof Your Business)

Aug 29, 2025

Let me start by saying this:

Being a birth worker is the best job in the world.

There is nothing more magical than being present as a woman moves through her rite of passage, supporting a family as they welcome new life, and witnessing the raw, powerful beauty of birth.

I love it.
I adore it.
I wouldn’t trade it for anything.

And yet…

 

Why So Many Birth Workers Don’t Last

The heartbreaking truth is that many incredible doulas and midwives eventually burn out or step away from the work they love.

Not because they want to.
Not because they’re not amazing at what they do and loved for it.
Not because they’ve lost their passion or sense of purpose and calling.

They burn out because they’re relying entirely on in-person work as their main source of income — year after year, birth after birth.

And don't get me wrong, the first few years you want nothing BUT to be in the birth portal.

But after a few years work life balance is craved by many.

Independent midwives choose to take...

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The #1 Reason Birth Workers Fail at Business (And How to Fix It)

Aug 22, 2025

If you’ve been in birth work for any amount of time, you know this:

The work itself is magic.

It’s transformative, deeply meaningful, and (in my opinion) the best job in the world.

And yet… so many incredible doulas and midwives struggle to make their business work.

They burn out, they give up, or they keep it as a “side passion” because they can’t seem to make it financially sustainable.

And here’s the thing, it’s not because they’re not talented, passionate, or gifted at doing this ancient sacred women's work.


The #1 reason birth workers fail at business is not having a business mindset (or skills).

 

Mindset Is 80% and Biz Skills Are 20%

Yes, business skills matter, but really the one thing that will make you fail at business is your mindset.

Most birth workers aren’t failing because they don’t know enough about their craft or aren't amazing at what they do.

They’re failing because their own inner world is stopping them from showing up fully in the world.

I used to be...

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Creating a Sustainable Doula Business That Supports Your Life

Aug 15, 2025

Congratulations on following your calling into the most magical job on earth, being a birth worker!

There is nothing more rewarding than sitting at the feet of a birthing woman and witnessing miracles for a living!

You chose well! 

 

My name is Anna, a former midwife and now mentor and educator teaching women like you to become Sacred Birth Workers and helping Birth Workers build Successful birth Businesses that last.

I know the fire in your belly for this work and your souls calling.

The passion to serve at the birth altar is shooting out of your ears, you are SO ready! 

I know this excitement.

I've had it (still do) and I've also lost it (burn out) to then found it again (by creating a sustainable birth business model that supports me).

And I want to give you some advice one birth worker to another.

 

When you signed up for your doula training, you probably envisioned yourself:

  • Supporting amazing families through pregnancy, birth, and postpartum

  • Making a differ

    ...
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How I Became an International Birth Business Woman & Mentor: My Journey to Time & Money Freedom doing What I Love (and Why You Can Have It Too)

Aug 08, 2025

When I look back over the last three decades of my life, it feels as though every chapter, no matter how different it appeared on the surface, was quietly preparing me for the work I do today.

It began in Stockholm during my teenage years sitting in women's circles and learning healing arts and the ways of women, to then go on at 18 to study herblore, nature medicine and healing modalities and later in my twenties human rights & social sciences to only pivot back to the healing arts through massage and spa school, life coaching, yoga teacher training and then diving head first into starting my own business knowing absolutely nothing about how to run a business.

I opened my very own organic day spa where I offered treatments, spa and sauna and yoga.

I was young, naive, and passionate about creating a sanctuary where people could come to relax, heal and feel held.

But I learned quickly that running a business required more than just being skilled in my craft.

It required business sk...

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